Christophe Morin Biography

Christophe Morin, a neuromarketing specialist, is presently working for Sales Brain as the Chief Pain Officer. He is also the co-founder of Sales Brain and has been dubbed the "Marketing Guru." He is also pursuing a Ph.D. in Media Psychology at Fielding Graduate Institute in Santa Barbara, California, in addition to his current position. Throughout his 25 years of marketing and company development expertise, Christophe's major passion and emphasis have always been to understand and forecast client behavior. He is the co-author of the Neuro Marketing book, which is most known for its chapter on "Understanding the Buy Buttons in Your Consumer Brain." This book provides readers with an in-depth understanding of how the brain influences purchasing decisions. NeuroMarketing is a book that teaches you how to find, comprehend, and communicate with the areas of the brain that make decisions. He began his career as Vice President of Marketing and Corporate Training at Canned Foods, Inc., the world's largest grocery remarketer, before moving on to rStar Networks as Chief Marketing Officer. During his six years as President and CEO of French-owned Doublet Manufacturing Inc., Christophe also won a multi-million dollar Olympic bid in 1996. Christophe earned a bachelor's degree in marketing from ESC Nantes and an MBA from Bowling Green State University.

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