Chris Kaskie Biography

Chris Kaskie president of the online music publication seemed utterly unconcerned by the derision that is still sometimes directed at Pitchfork from conventional media veterans.
Why would he worry? Every month Kaskie estimated Pitchfork gets between 30 and 40 million page views and 3½ to 4 million unique visitors come to the site which features news interviews reviews lists video and audio updated daily. It has become the go-to source of opinion and information for music consumers in their 20s and early 30s — particularly those who seek comprehensive coverage of indie bands that have yet to come close to mainstream success.
“That (criticism from the mainstream) was more widespread four or five years ago when we were (viewed as) punks on the Internet doing whatever we wanted” Kaskie 32 said during a recent visit here for the Pop Montreal festival. “But in reality we’ve always approached what we do like a magazine like a print publication. We have some of the best music writers in the world. When the Internet started there was so much noise and a few trusted voices came out distancing what was traditionally thought of as journalism from the new forms of journalism.

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