Chris Copeland

Chris Copeland is CEO of GroupM Search – The Americas, the search specialist division within GroupM, the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying. Chris is responsible for understanding and staying abreast of the direction the search industry is taking, and is responsible for helping clients understand the search industry and how their campaigns can benefit from search by leading the various search organizations within GroupM’s media communications planning companies – Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brand, Outrider.

Chris serves a dual role as CEO for Outrider, and is responsible for the global oversight and strategic vision and stewardship of Outrider within the WPP network of companies and in the external marketing space. He has played a critical role in developing industry best practices for search and cross-channel integration, and continues to develop and provide strategic direction on integration at the media agency and client levels. Chris is also credited with the development of Relevant Segmentation of Consumer Search, a proven, advanced search strategy that connects advertisers with consumers through search by targeting them based on where they are in the purchase funnel. This strategy has had a significant impact on integrated search programs for multiple market-leading advertisers in Pharmaceutical, Automotive, Retail, Consumer-Packaged Goods and more.

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