Chris Barbin Biography

For one thing we probably won't call it the software industry anymore!
When the vast majority of enterprise software is delivered as a service over the Internet the software industry as we know it today will look very different. There will likely be a small number of at-scale infrastructure providers powering a rich variety of cloud solutions which can then be connected and extended by a new breed of cloud service brokers.
Just as the average person turns to an insurance broker for advice guidance and help managing various policies a growing number of corporations will rely on cloud service brokers to make it easier safer and more productive to use multiple cloud services. Gartner predicts cloud service brokerage will be the single largest revenue growth opportunity in cloud computing through 2015.
In the long run we believe these customer-focused intermediaries can improve today's often tenuous relationship between IT consumers and IT providers. With a brokerage cloud providers can focus on innovating and scaling their offerings to the masses and customers can focus on building and running their business - allowing both entities to do what they do best.

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