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Chris Bangle Biography
A daring designer whose work has provoked endless discussion, Bangle is best known for his tenure as Chief of Design for the BMW group, where he was responsible for bringing the designs of the BMW, Mini Cooper, and Rolls Royce into the twenty-first century.
Graduating from the Art Center College of Design, Bangle began his career at Opel, and then moved on to Fiat, where he designed the brazen Coupe Fiat. In 1992, he was named the first American Chief of Design at BMW.
No other designer has had such a far reaching impact in the automotive industry. His mandate to "strategize emotion" through design has energized the typically conservative brand, updating BMW's classic design with bold, sculptural lines, a far cry from homogenous car design. As a result, his daring designs have helped BMW become the global leader in premium car sales and brought in legions of new fans, spurning rivals to follow suit in emulating his distinctive style.
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