Charles D. Schewe Ph.D.
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Charles D. Schewe, professor of marketing at the University of Massachusetts at Amherst, is a principal at Lifestage Matrix Marketing, a marketing research and consulting firm. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics.
Dr. Schewe received his Ph.D. in marketing from the Kellogg Graduate School of Management at Northwestern University (1972) and his M.B.A. (1965) and B.A. (1964) from the University of Michigan. In 1979, he was a Fulbright-Hays Scholar at the University of Lund in Sweden, where he is frequently a visiting professor.
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