Carla Zakhem- Hassan Biography

Carla Zakhem-Hassan has seen PepsiCo from many angles in various roles and thrived in each one. She returned to the U.S. last year after a stint in Dubai as chief marketing officer for the marketer's Middle East and Africa region. In her new role, she has purview over powerhouse brands like Pepsi, Mountain Dew, Gatorade and Aquafina. This year, she helped launch the "Say It With Pepsi" global emoji campaign in more than 100 markets. Earlier in her Pepsi career, she held senior roles for Gatorade and Quaker in Chicago. Ms. Hassan, who was born in Lebanon and raised in Dubai, said she places a premium on programs that have global meaning, "but at the same time are locally nuanced."

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