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Bryan Greenberg was born in Omaha, Nebraska, to a Jewish family. His parents, Denise and Carl Greenberg, are both psychologists. At the age of twelve, Greenberg moved to St. Louis, Missouri, with his parents and sister, Becca. After starring in summer camp productions and graduating from Parkway Central High School, he moved to New York City to pursue an acting career.
Greenberg studied at NYU, and made his television debut on a 1997 episode of Law & Order (1990), playing Matt Wheeler, followed by other television work (including episodes of The Sopranos (1999), Third Watch (1999), and Boston Public (2000), and a run on One Tree Hill (2003)). Moving into film, Greenberg had his first major movie role playing Matty Matthews in The Perfect Score (2004), with an even bigger part in Prime (2005), as David Bloomberg, the love interest of Uma Thurmans character. Since then, Greenberg has headlined the television series October Road (2007) and How to Make It in America (2010), and had notable supporting turns in the films Bride Wars (2009), as the brother of Kate Hudsons character, and Friends with Benefits (2011), opposite Mila Kuniss Jamie Rellis.