Brian Graden Biography

Brian Graden is the head of entertainment for MTV and VH1, two cable music channels owned by the massive Viacom multi-media conglomerate. Both are huge advertising-income producers for Viacom, but it's up to Graden to keep them new and relevant with viewers across a difficult–to–target market. Graden is the executive who gave the light to series like Jackass and The Osbournes, as well as countless more rating successes. Graden's touch in the late 1990s introduced fresh hits to basic cable that shattered the old norms with raw, anything-goes humor, and ultimately stretched the boundaries of taste for all television, according to writer Jim Rutenberg.

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