Brian A. Primack, MD, PhD Biography

Dr. Brian Primack combines his expertise in education, technology, human development and medicine in his research on the effect of mass media messages on health. Specifically, he focuses on the use of media literacy education to prevent adolescent smoking, underage drinking and other harmful adolescent behaviors.

Dr. Primack has authored studies on topics such as racial disparities in tobacco advertising, the portrayal of substance use in popular music and the relationship between “media literacy” and adolescent smoking. He has been quoted in the New York Times, ABC News, CBS News and Forbes Magazine.

Dr. Primack received his medical degree from Emory Medical School and his master’s in education degree from Harvard University. He graduated from Yale University in 1991 with degrees in English literature and mathematics.

He is the recent recipient of the Society of Behavioral Medicine Early Career Investigator Award, the Society of Adolescent Medicine New Investigator Award, the Robert Wood Johnson Physician Faculty Scholar Award and the University of Pittsburgh Provost’s Innovation in Education Award.

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