Brad Perry Biography

Thirteen years ago Brad Perry and Jonathan Ord began calling on dealerships to pitch their newly developed customer-relationship management system.
CRM then didn’t hold the importance to dealership operations that it does today says Perry who with Ord is cofounder of CRM provider DealerSocket.
“We’d get blank stares” Perry says of those early visits.
Still they managed to sign up forward-thinking clients who were interested in software that could systematically capture record sort and leverage customer information on a grand scale.
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