Brad Leone Biography

Brad Samuel Leone is a YouTube celebrity and chef. He is most known for his roles as the presenter of It's Alive with Brad and its offshoot series It's Alive: Goin' Places, both of which he created for Bon Appétit's YouTube channel. He has described his professional history as "sort of all over the place," having worked as a caterer, a kitchen cook for various restaurants, a glazier, and a carpenter, among other occupations both inside and outside the foodservice sector. Leone came to Brooklyn, New York, at the age of 26 to study culinary arts at the Institute of Culinary Education. After being given a SCOBY, Leone became interested in fermentation. Leone was employed as an intern at Bon Appétit as a test kitchen assistant after graduation, a position that required him to do all of the buying, cleaning, and, most importantly, all of the dishes, prompting him to describe his job as a glorified dishwashing job. Later, he was offered full-time employment at the magazine, and he rose up the ranks to Test Kitchen Manager. It's Alive with Brad has grown into a regular show that follows Leone as he cooks using microbial food cultures, with subsequent episodes focusing on more general dishes and on-location activities. It's Alive has been described as half cooking program, part travel show, part Pop-Up Video, and part continuous blooper reel for its humorous editing and Leone's laid-back cooking approach. It's Alive's casual and personality-driven aesthetic, as well as Gourmet Makes starring Claire Saffitz, have been compared to Bon Appétit's curated [and] upscale brand, and have been described by Forbes as "changing the way Condé Nast handles web video."

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