Brad Hiranaga Biography

Brad Hiranaga is the Chief Brand Officer for North America at General Mills the manufacturer of Cheerios Nature Valley Yoplait Annie’s and many other iconic food brands. In this role Brad leads the Brand Building organization for North America which provides the strategic expertise capabilities and positive agitation to build modern brands drive a growth mindset and inspire innovative bold frame-breaking marketing. Since joining General Mills in 2004 Brad has led iconic brands such as Pillsbury Old El Paso Betty Crocker and Totino’s. He has also led a Digital Marketing & Innovation team that focused on how to build brands in a rapidly evolving digital world.
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