Brad Herman Biography

Brad Herman is the head of DreamLab, DreamWorks Animation's research lab dedicated to using emerging technologies to develop mobile, immersive, and interactive experiences. DreamLab creates unique, interactive branded experiences by combining cutting-edge technology with the studio's narrative abilities. DreamWorksVR, a virtual reality platform that allows users to interact with DreamWorks Animation characters, is one of Brad's most recent projects. His team also created the technology for DreamWorks DreamPlace, an interactive Christmas trip that begins with Shrek and concludes with Santa and is available in select retail locations around the United States. Brad has previously worked as a Crowds Supervisor on DreamWorks Animation films such as Turbo, Kung Fu Panda 2, Kung Fu Panda Holiday Special, and Monsters vs. Aliens. Prior to joining DreamWorks Animation, he held several jobs at Digital Domain and has 16 years of expertise in animation, visual effects, and gaming. DreamWorks Animation has given the world a beloved curmudgeonly ogre, a noodle-slurping martial arts obsessive panda, and a shy yet captivating Viking hero and his pet dragon during the previous 20 years. DreamWorks Animation is regarded as one of the most recognized family entertainment companies in the world, thanks to films such as Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon, to mention a few. DreamWorks Animation develops and innovates 3D animated feature films, original TV series, and shorts, interactive media, live entertainment, themed events, consumer items, publishing, and groundbreaking technology to let families dream and laugh together. When you combine all of this with DreamWorks Animation's award-winning ensemble of artists, storytellers, and inventors, you get SKADOOSH – a daily dose of laughter that spans platforms, countries, and generations.

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