Bob Moesta Biography

Bob Moesta is an entrepreneur, a maker, an inventor, a public speaker, and a lecturer. Pioneer of the Jobs To Be Done Theory; specialist in the creation, development, and launch of new goods and services. Moesta has continued to innovate, advance, and apply a framework to common business issues. He is the president and co-founder of The ReWired Group, as well as a Christensen Institute fellow. Moesta, a visual thinker, teacher, and creator, has worked on and assisted in the introduction of over 3,500 new products, services, and enterprises in virtually every area, including military, automotive, software, financial services, and education. He speaks at Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management as a guest speaker. Moesta is a businessman at heart and a trained engineer and designer. He has founded, built, and sold a number of businesses. Moesta began his career as an intern for Dr. W. Edwards Deming, the founder of the quality revolution, and then worked closely with Dr. Genichi Taguchi. He visited Japan and witnessed firsthand many of the lean product development processes for which many Japanese companies, notably Toyota, are famous.

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