Betsy Levy Paluck Biography

Betsy Levy Paluck is a research psychologist whose studies of social norms and networks are providing new insights into strategies for reducing patterns of discrimination bullying and ethnic conflict in contexts ranging from American high schools to post-conflict Rwanda.
By translating theories of social psychology (which are usually developed and tested in laboratory-based experiments) into real-world interventions and randomized controlled field experiments she has made significant progress in identifying levers for positively influencing individual and group behavior.
Some of her fieldwork includes a year-long experiment on the use of media to promote ethnic tolerance in post-conflict Rwanda. Her results show that to change behavior it is more important to target individuals' perceptions of social norms than their personal beliefs. As well her ongoing longitudinal study which has engaged nearly 25000 students in nearly 60 schools in New Jersey in a series of investigations around bullying harassment and prejudice confirmed the power of peers rather than adult authority to spread tolerant behaviors through social networks. Paluck's intervention model led to a significant reduction in harassment and other negative behavior.

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