Barbara Newhouse Biography

Barbara Newhouse has over 35 years of success in leading strategic initiatives resulting in operation growth and market strength. Her specialties are aligning the needs of a varied group of constituents with the overall mission and working with a grassroots chapter and volunteer network while maintaining a strategic business operations focus.
In 1985 Barb joined the American Cancer Society becoming Vice President of Development and Marketing for the entire state of Nebraska and western Iowa. She succeeded in pulling the Nebraska Division out of a million-dollar deficit within 18 months instituted major gifts and planned giving programs and reached out to non-traditional partners (such as Nebraska beef producers) to develop partnerships for major fundraising events. She later became Vice President of Development for the American Cancer Society’s San Gabriel Valley area (Pasadena and outer Los Angeles area) supervising a revenue budget of $3.5 million.
Barb returned home in 1992 to accept a position as Executive Director of the Alzheimer’s Association’s Big Sioux Chapter based in the tri-state Sioux City metro area. During the next eight years the chapter’s operating budget grew more than tenfold through implementation of a comprehensive annual fundraising plan. At the center of this plan was the annual Wine and Roses Festival; initiated in 1994 it grew into one of Siouxland’s largest and most prestigious special events grossing over $200000 in a market area of 100000 people. She secured grant funding from the national Alzheimer’s Association and matched it locally to develop new and innovative programming for local families living with Alzheimer’s and dementia—including adult day care music and art therapy care consultation and the development of a community organizing and service delivery model for individuals with dementia living alone.

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