Aron Pilhofer

Aron Pilhofer is the newly appointed executive director of digital for The Guardian newspaper (see my article on i-Docs.org about his vision for Guardian Visuals). Before coming to the UK Pilhofer was the New York Times’ associate managing editor for digital strategy.

He is the guy that commissioned Snow Fall (proving the world that big newspapers were ready to invest in rich media factual narratives) and he is also a convinced believer that listening to the user is an essential skill for a digital storyteller – including journalists!I first met Pilhofer a year ago at MozFest 2013 while he was leading a workshop with Knight Lab’s Miranda Mulligan on “incorporating design thinking into storytelling” I then met him again in July 2014 teaching journalists about data journalism at The CIJ Investigative Journalism Conference and we bumped into each other at MozFest 2014 while we were both participating to a workshop on how newspapers can engage with their readership through social media… Pilhofer is a man that works on the ground: he believes in educating journalists so that they adapt to the medium of the 21st century.

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