Arnon Mishkin Biography

Over a twenty year consulting career Arnon Mishkin has advised media companies on issues of strategy and marketing. Formerly a partner of The Boston Consulting Group and Mitchell Madison Group he currently leads Mishkin Associates advising clients on issues of core strategy marketing and targeting.
Most recently Mishkin has worked with the Newspaper Association of America to assess the use of newspaper content by digital companies identifying ways for publishers to increase the monetization of their content and also to protect their intellectual property.
At the strategy level Mishkin facilitated the board of the AP in approving and “fast-tracking” an industry-wide approach to mobile “AP Mobile.” The board agreement on AP Mobile the first product of the AP Digital Cooperative enabled the AP to launch the product within three months. It remains the only mobile news product with in-depth local news information and was named by Business Insider as one of the top 100 apps for the iPhone.
He has worked with several media companies to identify ways to leverage social media – Facebook Twitter and others – to increase customer involvement and create value for the media company.

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