Andrea Coleman
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Andrea Coleman is chief executive officer of Riders and has guided the financial/funding and advocacy development of Riders from its inception, including establishing the entrepreneurial income streams and innovative fundraising initiatives that have enabled organisational growth. She has also been responsible for ensuring the good profile, reputation and security of the organisation.
Andrea used her long experience and knowledge of the motorcycling community to devise an innovative fundraising strategy to support the development of Riders field programmes. Fundraising methods included the creation of a helmet-parking bus, competitors’ memorabilia auctions and large-scale participatory events to build the unrestricted funding necessary for the organisation’s survival and development.
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