Amber Guild is the president of Collins, a New York-based brand consultancy, focused on helping their clients create more meaningful experiences for their customers. In a world where digital, physical and human converge, Collins helps their clients solve the puzzles of relevancy to build brands people can’t live without.

Collins works with notable brands such as Spotify, Target, Coca-Cola, Foursquare, ACE Group and Babyganics with the belief that the only way Collins can help their clients create meaningful experiences for their customers, is if Collins’ own creative culture reflects the diversity of the world we live in today. One of few women of color to become President of a top-flight agency, Amber has made it her mission to reimagine what creative culture looks like for the industry - one that is inclusive of talent from all backgrounds.

Amber comes from an accomplished career in account management where she’s worked closely with clients to build their brands (and their businesses). While she spent the majority of her career in brand-building, including in key roles at Ogilvy & Mather, Saatchi & Saatchi and TBWA\Chiat\ Day. In 2009, Amber turned her focus to digital marketing when she joined agency T3. Amber was Managing Director of its New York office and grew it into a remarkable player, leading clients including Chase, Allstate and Pfizer.

While Amber’s experience across many industries and channels has honed her gifts in leading big, meaningful experiences for people, it’s her daily experience as a wife, mom, daughter, sister and friend that reminds her why it matters.

She graduated cum laude from Boston University with a degree in Psychology and Women’s Studies. She lives with her husband and two young children in New Jersey.