Alnoor Ladha

Alnoor’s work focuses on the intersection of online organizing, brand strategy, policy and technology. He is leading a new global anti-poverty initiative called The Rules, which aims to address the root causes of poverty (e.g. land rights, trade policy, tax justice) rather than simply focusing on aid.

Prior to joining Purpose, Alnoor spent a decade creating social strategies for progressive organizations in both the private and public sector. His clients have included Amnesty International, MTV Exit, Greenpeace, Global Zero, TED, Jamie Oliver’s Food Revolution, Google, Livestrong, Conservation International and the Gates Foundation.

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