Alex Trochut Biography

Alex Trochut established his own design studio in Barcelona before relocating to New York City. Through his design illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style. As a designer Trochut focuses on the potential of language as a visual medium pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture street culture fashion and music, Trochut has created design illustration and typography for a diverse range of clients: Nike Adidas The Rolling Stones Katy Perry BBC Coca-Cola Pepsi The Guardian The New York Times Time Magazine and many others. He has given talks and been honored by the Art Directors Club

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