Alan SiegelSpeaker and Booking Agent Information

Alan Siegel has become one of the best-known figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. As consultant, author and teacher, Siegels influence extends to advising such organizations as Xerox, American Express, the National Basketball Association, Caterpillar, 3M, US Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and the New School; creating best-selling guides for The Wall Street Journal on understanding financial markets, and serving on the boards of numerous business, cultural and professional organizations.

During the 1980s he popularized the concept of brand voice. And in the 1990s, his firm championed the Internet as a powerful expression of brand strategy. In all he does, Siegel is known for the plain speaking he demands of clients and for the excellence in individual and organizational communications that his own firm has come to embody.

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