Adrienne R. Lofton
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As Under Armour’s SVP of Global Brand Marketing, Adrienne Lofton is responsible for developing and leading brand strategy and category implementation around the world, ensuring authenticity across all business units. Ms. Lofton’s team is specifically responsible for key revenue driving engines within the brand including the Train, Run, Women’s, Youth and Accessories categories.
Prior to her current position Ms. Lofton served as the CMO of the Global Dockers brand at Levi Strauss & Co. and prior to that spent several years at Under Armour as the Senior Director of Women’s and Youth Brand Marketing. Adrienne also spent time in Marketing Planning at Target Corporation in Minneapolis MN, where her primary responsibility centered around managing the Multi-Cultural business focused on the African-American segment as well as cross-category general market campaigns and Iconic Red & White Branding initiatives.
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