Marci Shimoff
#1 New York Times Best-Selling Author and Expert on Happiness, Success, and Unconditional love

For more than 25 years I have been focused on a single goal: developing marketers who are the trusted source of competitive strategies and rapid revenue growth. I first learned to use buyer insights to guide marketing strategies at Regis McKenna, the PR firm that launched Apple and nearly every other tech company that mattered in the 80âs.
It wasnât until the next decade, while leading product management, sales and marketing teams for three B2B companies, that I realized the buyer personaâs power for all marketing decisions. So in 2001, when Pragmatic MarketingÂŽ asked me to build its Effective Product Marketing⢠seminar, it was only natural that the core methodology would be based on buyer personas.
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#1 New York Times Best-Selling Author and Expert on Happiness, Success, and Unconditional love
Former CFO of Enron Who Speaks About Corporate Ethics
Head of Brand Marketing, EMEA at Google
Director, National Institute on Drug Abuse, National Institutes of Health
CEO of Speak_ and an Expert in Expansive Leadership
Former MIT Rocket Scientist and Co-Founder of Terrafugia, Inc.
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