The expertise of customer service and customer experience expert Shep Hyken is sought by organizations throughout the country. Recently, he wrote a commentary for HospitalityNet that shared thoughts about how companies can share their story. Hyken says that the customer is the key to creating any narrative around your business. In the past, the common way of getting a message about your company out was to ask employees to talk about a customer experience they created. Social media and online sites like Yelp! have now flipped the script and allow the customer to have a bigger voice. Hyken says that many organizations just sit around hoping for positive reviews, but that you can actually create a campaign to empower your loyal customers.

"So, heres my idea, says Hyken. "Have your customers create videos that tell the story of what its like to do business with you. You could create a contest. Customers submit videos about how much they love doing business with you and why. This can be shot using an iPhone, although some may want to bump up the experience and do something more professional looking. It really doesnt matter, as long as they send something."

Hyken says that you can also use this technique with your employees. It can be used as a great teambuilding exercise and create some friendly competition between departments. As long as you have permission, videos from employees or customers can make great content for an organization's website or YouTube channel. This is just one example of the actionable advice Hyken can provide at your next meeting or conference. He speaks throughout the country as the Chief Amazement Officer of Shepard Presentations. Hyken is a member of the National Speakers Association Hall of Fame and a New York Times bestselling author. He has also written hundreds of articles and is the creator of the customer service training program, The Customer Focus. Hyken is a Certified Speaking Professional and recipient of the Council of Peers Award of Excellence. He has worked with many Fortune 100 companies and even clients that have less than 50 employees. Our celebrity speakers bureau has successfully aligned talent like Shep Hyken with companies needing a guest speaker for conventions, conferences, trade shows, graduations, store grand opening, product launches and much more. >>Inquire About Shep Hyken's Availability