Renowned Author and Business Innovator to Share Insights on Success and Resilience at the Premier Jewelry Industry Event

Jesse Itzler has been announced as the keynote speaker at the 2026 JCK Show, taking place May 29–June 1 in Las Vegas. The annual event is the world’s largest and most prestigious annual trade-only event for the jewelry industry. It serves as a major hub for over 20,000 professionals to buy, sell, network with peers, and discover new trends affecting their businesses.

Starting as rapper Jesse Jaymes, Itzler rose to fame as the originator of the Knicks’ anthem “Go NY Go.” He co-founded Marquis Jet, which was acquired by Berkshire Hathaway’s NetJets in 2009, and partnered with Zico Coconut Water, which was later bought by Coca-Cola in 2013. His bestselling books, “Living with a SEAL” (2015) and “Living with the Monks” (2018), share lessons on pushing boundaries, aligning with the JCK Show’s theme of driving industry growth. Itzler later launched The 100 Mile Group, a brand incubator, and is a part-owner of the NBA’s Atlanta Hawks, purchased in 2015 for $850 million with his wife, Sara Blakely, founder of Spanx.

“This year’s education program offers a truly elevated experience that provides more than any in our history,” said Jennifer Hopf, JCK event director, in a statement. “We’re bringing together some of the brightest minds to inspire meaningful growth and collaboration. Jesse Itzler brings a bold energy and a fresh perspective on success that will deeply resonate with our attendees.”

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His keynote titled “Spiritual Billionaire”, sponsored by Angola’s Diamond Potential, is scheduled for Saturday, May 30, at the Venetian Expo.

“We designed the 2026 program to challenge our industry to think differently and grow intentionally. With an inspiring keynote from Jesse, expert-led JCK Talks, our new Signature Series program, and immersive FHH watchmaking sessions, this year is not to be missed.”

For more information on how to experience this keynote, visit here.

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