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How to Book Will Guidara for Your Next Corporate Event

Drew Kraus
Jul 18, 2026
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How to Book Will Guidara for Your Next Corporate Event

How to Book Will Guidara for Your Next Corporate Event

A great keynote speaker can do more than fill a time slot. The right speaker can shift how a company thinks, how leaders lead, and how teams serve customers. For organizations that want to improve customer experience, strengthen culture, and inspire people to care more deeply about every interaction, Will Guidara stands out as a powerful choice.

Will Guidara is one of the most sought-after voices in hospitality, leadership, and service. His message reaches far beyond restaurants. It helps companies rethink how they build loyalty, motivate teams, and create moments people remember. In this guide, you will learn who he is, what makes his message so effective, what to expect from a Will Guidara keynote speaker appearance, how Will Guidara's speaking fee ranges are typically structured, and how to book Will Guidara through Speaker Booking Agency.

Meet Will Guidara: Renowned Hospitality Expert and Bestselling Author

Will Guidara is widely known as a hospitality expert and author whose work has shaped how many leaders think about service. He is the former co-owner of Eleven Madison Park in New York City, the acclaimed restaurant that earned three Michelin stars and was named the World’s Best Restaurant in 2017. That achievement alone made him a respected figure in hospitality, but his influence has grown far beyond fine dining.

His career began with a deep focus on service and guest experience. Raised in New York, Guidara later attended Cornell University’s School of Hotel Administration, where he earned a degree in Hospitality Management. From there, he built a reputation for combining operational excellence with creativity, empathy, and attention to detail. At Eleven Madison Park, he helped create a model of service that was not just polished, but personal.

That foundation is what makes Will Guidara such a compelling hospitality expert and author for corporate audiences today. He does not speak about service as a narrow function limited to hotels or restaurants. Instead, he shows that hospitality is about how people feel when they interact with your brand, your team, and your leadership. In his view, any company can use hospitality to stand out, whether it operates in technology, finance, healthcare, retail, real estate, or professional services.

His bestselling book, Unreasonable Hospitality, brought that philosophy to a much larger business audience. In it, Guidara explains how companies can create extraordinary experiences through service, leadership, and intentional culture. The book has had a major impact by translating high-end hospitality lessons into practical ideas that any business can apply. That is a major reason why event planners looking to book Will Guidara often see him as more than a speaker. They see him as a strategic voice who can help change behavior long after the event ends.

He is also the founder of Thank You, a hospitality company focused on helping businesses improve customer experience. That ongoing work reinforces his relevance for modern organizations. He is not simply sharing old stories from the restaurant world. He is actively helping companies think differently about connection, service, and leadership in today’s business environment.

The 'Unreasonable Hospitality' Keynote Experience

If you are considering a Will Guidara keynote speaker appearance, his signature Unreasonable Hospitality keynote is often the reason. The core idea is simple and powerful: give people more than they expect. Not in a random or wasteful way, but in a thoughtful way that makes them feel seen, valued, and remembered.

Guidara teaches that the difference between good service and unforgettable service is emotional impact. Many businesses focus on efficiency, speed, and consistency. Those things matter. But his message is that excellence alone is not always enough to create loyalty. What people remember most are the moments that feel personal. His keynote shows audiences how to build those moments into the customer experience without losing discipline or business focus.

A Will Guidara Unreasonable Hospitality keynote typically blends storytelling with clear business takeaways. He draws from his experience leading one of the world’s most celebrated restaurants and shares examples of how small acts of care created lasting impressions. These stories are engaging, but they also serve a purpose. They help audiences see how a service mindset can be designed, taught, and scaled.

Attendees often walk away with a few key lessons:

  • How to create a culture where team members take pride in going above expectations
  • How leaders can empower employees to make decisions that improve the customer experience
  • How to turn ordinary transactions into memorable interactions
  • How to use creativity as a competitive advantage
  • How to build stronger relationships with both customers and colleagues

Just as important, his delivery is both motivational and practical. He does not present hospitality as a soft idea with no business value. He presents it as a serious growth strategy. That is why his keynote resonates with executives, frontline teams, sales professionals, customer success leaders, and managers alike. For many event planners, the appeal of the Unreasonable Hospitality keynote is that it inspires people emotionally while also giving them a framework they can use right away.

Why Hire Will Guidara for Corporate Events?

Once you understand his message, the next question becomes clear: why hire Will Guidara specifically for corporate events? The answer is that his ideas fit the needs of many modern organizations. Companies are under pressure to improve customer retention, create stronger internal culture, and help teams deliver more meaningful experiences. Guidara speaks directly to those challenges.

He is a strong fit for sales kickoffs, leadership summits, customer success conferences, annual meetings, executive retreats, and culture-focused events. At a sales kickoff, his message can help teams think beyond the transaction and focus on long-term relationships. At a leadership summit, he can challenge managers to create environments where employees feel trusted and empowered. At a customer experience conference, he gives teams a memorable framework for improving loyalty and satisfaction.

His message also has a broad cross-industry appeal. Tech companies book speakers like Guidara because digital products still depend on human connection and trust. Financial firms bring him in because service can be a powerful differentiator in a crowded market. Retail organizations value his insights because brand loyalty often comes down to how customers feel. Real estate and professional services firms benefit because relationships and referrals are built on memorable service. This is why many planners searching to hire Will Guidara corporate events support are looking for a speaker who can connect with diverse teams, not just one narrow audience.

There is also a strong business case behind his message. When employees feel ownership over the customer experience, engagement often improves. When customers feel genuinely cared for, satisfaction and loyalty can rise. When a company consistently creates memorable moments, the brand becomes easier to trust and harder to forget. Guidara helps audiences see how those outcomes are connected.

In practical terms, his lessons can apply in both B2B and B2C settings. A software company might use his ideas to improve onboarding and customer support. A financial advisory firm might train teams to make client interactions more personal. A healthcare organization might focus on how empathy shapes the patient experience. A real estate company might look for ways to make major life transactions feel more human. That flexibility is one reason so many organizations choose to book Will Guidara for events that require both inspiration and action.

Understanding Will Guidara's Speaking Fee and Availability

For many planners, one of the most important questions is Will Guidara's speaking fee. Based on verified Speaker Booking Agency information, Will Guidara’s speaking fee typically starts at $100,000 or more. As with many top-tier keynote speakers, the final investment depends on the event details and the format requested.

Several factors can affect pricing. These often include whether the event is in person or virtual, the location of the event, the time required on site, the type of appearance, and whether the program includes extras such as a moderated Q&A, fireside chat, meet-and-greet, or other custom elements. Audience size and event date can also influence availability and final quote structure. Because he is a premium speaker with strong demand, early planning is always helpful.

Event planners should also account for travel and accommodation requirements when booking a speaker of this caliber. Will Guidara travels from Nashville, Tennessee, and in-person engagements may involve airfare, hotel, ground transportation, and schedule coordination. The best way to get accurate, current pricing is to request a custom quote from Speaker Booking Agency. That gives your team a clear picture of total investment, timing, and availability based on your specific event goals.

How to Book Will Guidara as a Keynote Speaker

If you are wondering how to book Will Guidara as a keynote speaker, the process is straightforward when you work with Speaker Booking Agency. With more than 25 years of experience helping companies align with world-class speakers, the agency guides clients from the initial inquiry to the final event details. That support can save time, reduce risk, and make the booking process much easier for busy event teams.

To begin, gather a few key details about your event:

  • Preferred event date or date range
  • Event location
  • Estimated audience size
  • Event format, such as keynote, virtual event, fireside chat, or moderated Q&A
  • Budget range
  • Goals for the session and the audience takeaway

Once you have that information, contact Speaker Booking Agency at 1-888-752-5831 or submit an inquiry through the online booking form at SpeakerBookingAgency.com. A booking specialist can check availability, discuss Will Guidara's speaking fee expectations, and help determine whether his message is the right fit for your audience.

There is real value in using an experienced agency to book Will Guidara. Speaker Booking Agency can help with contract negotiation, scheduling, logistics, and communication throughout the process. That includes coordinating travel, clarifying technical needs, and helping you secure the strongest possible value for your event. Instead of managing every moving part alone, your team gets a single point of contact and a smoother experience from start to finish.

If your organization wants to improve service, leadership, and culture through one unforgettable keynote, Will Guidara is an exceptional choice. Ready to transform your organization's approach to customer service? Contact Speaker Booking Agency today at 1-888-752-5831 or fill out our online form to check Will Guidara's availability and secure him for your next event.

FAQs About Booking Will Guidara

How do I book Will Guidara for events?

To book Will Guidara for events, contact Speaker Booking Agency at 1-888-752-5831 or submit a request through SpeakerBookingAgency.com. Share your event date, location, audience size, and budget so the team can confirm availability and provide a custom quote.

What is Will Guidara's speaking fee?

Will Guidara’s speaking fee is typically $100,000 or more. Final pricing depends on factors such as event type, location, format, timing, and any added appearance elements.

Is Will Guidara available for corporate events?

Yes. Will Guidara is available for corporate appearances, speaking engagements, virtual events, moderated Q&A sessions, fireside chats, and meet-and-greets. Speaker Booking Agency can help confirm the best format for your event.

What does Will Guidara speak about?

Will Guidara speaks about hospitality, customer experience, leadership, innovation in service, team building, and creating meaningful connections. His signature Unreasonable Hospitality keynote is especially popular with companies focused on culture and customer loyalty.

Why do companies hire Will Guidara for corporate events?

Companies hire Will Guidara for corporate events because his message helps teams improve service, strengthen culture, and create memorable customer experiences. His ideas apply across industries and can support both leadership development and customer-facing performance.

Is Will Guidara a good fit for virtual events?

Yes, he is available for virtual events as well as in-person engagements. If your team needs a remote keynote or online conversation, Speaker Booking Agency can help explore format options and availability.

What information do I need before requesting a booking quote?

It helps to have your event date, location, format, audience size, and budget range ready. The more detail you share, the easier it is for Speaker Booking Agency to provide accurate guidance and a tailored quote.

Can I include a video of Will Guidara speaking on my event page or internal promotion?

If a licensed and approved clip is available, adding a video of Will Guidara speaking can help build excitement and increase engagement. Your team should always confirm usage rights and approvals before publishing any video content.

About the Author

Drew Kraus

Senior Content Writer

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