The event industry is often unpredictable, and how we plan and execute events is always evolving. Whether they are major shifts like the switch to virtual at the beginning of the pandemic or more subtle, gradual changes brought on by new technologies and audience preferences – the industry changes very often.
Here is the best advice given by event planners to other professionals in the field on creating successful events.
Don’t Get Too Comfortable
We have learned a lot about best practices for the event industry throughout Speaker Booking Agency’s years of experience. While the majority of event planners adhere to a few basic rules, it's important to be ready for the worst, feel at ease adopting new things, and constantly ask questions. A good piece of advice is to make at least three plans – your ideal plan, the worst-case scenario, and the version that is going to work out in the best way. You should be ready for any kind of challenge that could arise.
Incorporate Virtual Elements
Those in our industry are aware that audience expectations for virtual events have endured a permanent change, and there is no turning back. Attendees looking forward to a virtual event anticipate unique interactions and opportunities for in-person networking and communication. Experts in the event planning sector have stressed the importance of coming up with ways to improve the virtual experience. According to Sean Lashley at SLASH Entertainment, “virtual events can be effective. To go the extra mile, consider ordering signed books or similar as a follow-up to send to all attendees.”
Host Hybrid Events
In-person events have recently experienced a return as audiences get more comfortable with coming together in a real venue once again. The virtual event experience has grown and changed quite a bit over the past few years. It is evident, however, that audiences still value the freedom to decide how they will attend a certain event, and a hybrid format allows for lots of that flexibility. Hybrid events, when executed properly, can increase your audience's engagement and broaden your reach. “Hybrid is fluid, and there are many types of event formats for you to achieve your goals and deliver results for your conference,” says David Stankiewicz from IEEE.
In the event industry, we are aware that being proactive is essential to creating successful events events and giving audiences something they will not forget.. According to Caree Stevens of the State of Black Learning Conference, “think outside the box. The more creative you are, the easier it is to implement solutions that cater to everyone’s wants and needs. Planning ahead is key.”
When it is time to begin the process of creating successful events, our booking agents can help you find the perfect speaker. Reach out to Speaker Booking Agency today to book one of our keynote speakers for your virtual or in-person event. We provide a selection of the best keynote speakers in the industry. Use our Online Booking Request Form or call us at 888-752-5831 for more information.