Lisa McKnight - speakerbookingagency

Lisa McKnight Speaker & Booking Information

Senior Vice President and Global General Manager, Barbie, Mattel

Category: Business Speakers

Speaker’s Fee Range: Please Contact
Travels From: Los Angeles, CA, USA

About Lisa McKnight

Lisa McKnight Biography

Lisa McKnight serves as Senior Vice President and Global General Manager for Mattel’s Barbie brand, a role she has held since 2016. In this role, McKnight leads a global team focused on brand strategy, product development and marketing execution for the iconic Barbie brand. McKnight has been instrumental in evolving the brand to make it more relevant and compelling to girls and parents around the world, leading to consistently improved retail sales and deeper consumer engagement. Prior to her current role, McKnight served as Senior Vice President and Global Brand GM for Mattel’s Monster High and Ever After High brands, where she developed and led highly successful marketing, advertising and brand promotional activities. Under her leadership, the Monster High brand forged a breakthrough partnership with Lady Gaga’s Born this Way foundation, paving the way for numerous cross-promotional opportunities while delivering a positive message to girls everywhere.

Previously, as Senior Vice President of Mattel’s North America Division, McKnight managed the business and marketing strategies for for the entire Mattel brand portfolio in the United States, including such brands as Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. McKnight held responsibility for pricing and retail channel strategies, media planning and buying, public relations, promotions and advertising for the market.

Since joining Mattel in 1998, McKnight has held a number of senior leadership roles with the company, including Vice President, Global Marketing for Barbie. In this role, she lead a highly-successful brand re-launch, tied to Barbie’s 50th anniversary. As a result of her efforts to improve the brand’s global positioning and cultural relevance, Barbie enjoyed four consecutive years of sales growth.

Earlier in her career, McKnight gained significant marketing and brand management experience with a number of leading global consumer brands. She held numerous positions with award-winning agencies including Grey Worldwide, Foote, Cone & Belding, Gardner Geary Cole & Young, where she represented clients like Bank of America, Fairmont Hotels and Taco Bell. In addition, McKnight helped lead marketing strategy for Gap Inc., where she oversaw numerous campaigns including the Easy Fit Jeans campaign with the now-iconic LL Cool J spot, along with the highly-successful Khaki Swing and Easy Fit Jeans campaigns.

Book Lisa McKnight Now!

As a renowned expert and highly sought-after speaker, Lisa McKnight's expertise is in high demand. To book Lisa McKnight for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Lisa McKnight's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Lisa McKnight's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Lisa McKnight for your next speaking engagement.

Interested in booking Lisa McKnight for a virtual meeting?

Contact SpeakerBookingAgency today at 1-888-752-5831 to book Lisa McKnight for a virtual event, virtual meeting, virtual appearance, virtual keynote speaking engagement, webinar, video conference, or Zoom meeting. Our experienced booking agents at SpeakerBookingAgency are dedicated to securing the best price and availability for Lisa McKnight and a wide range of esteemed speakers.

Book Lisa McKnight for your Virtual Meeting

SpeakerBookingAgency is a leading platform for booking exceptional speakers across various industries. Since 1999, we have built strong relationships with top speakers, agents, publicists, and managers. Our expertise extends beyond sports, catering to all types of companies and event planners seeking renowned speakers like Lisa McKnight for their virtual engagements.

Request Information

Golden star with lines on both end

This inquiry is for PAID corporate appearances, speaking engagements and endorsements only. Due to the volume of emails and calls, we cannot respond to inquiries related to autograph requests, donations, non-paying charity events or personal messages to Speaker. We look forward to making your next event a success.